The Home Depot
The Home Depot
The Home Depot
Omni-Channel Selling
Omni-Channel Selling
Omni-Channel Selling
As Lead Designer at Home Depot, I led the design of the enterprise platform store associates use to sell and manage customer orders across every channel.
Supporting more than $24B in annual sales, the platform replaced over 40 legacy tools with a faster, simpler, and more adaptable experience that transformed how associates sell and fulfill orders.
Faster – 40% quicker transactions
Easier – Day one ready, no app jumping
Adaptable – Future proof and scalable
As Lead Designer at Home Depot, I led the design of the enterprise platform store associates use to sell and manage customer orders across every channel.
Supporting more than $24B in annual sales, the platform replaced over 40 legacy tools with a faster, simpler, and more adaptable experience that transformed how associates sell and fulfill orders.
Faster – 40% quicker transactions
Easier – Day one ready, no app jumping
Adaptable – Future proof and scalable
As Lead Designer at Home Depot, I led the design of the enterprise platform store associates use to sell and manage customer orders across every channel.
Supporting more than $24B in annual sales, the platform replaced over 40 legacy tools with a faster, simpler, and more adaptable experience that transformed how associates sell and fulfill orders.
Faster – 40% quicker transactions
Easier – Day one ready, no app jumping
Adaptable – Future proof and scalable
Research and Discovery
Research and Discovery
We spent a lot of time in stores talking to associates and watching how they worked. What we learned became the foundation for a single selling platform that could support every department and product type.
We spent a lot of time in stores talking to associates and watching how they worked. What we learned became the foundation for a single selling platform that could support every department and product type.
Personas
Personas
Journey Maps
Journey Maps
Experience Strategy
Experience Strategy
We reduced more than 200 scattered feature screens into three core templates - Product Search, Product details, and Cart - creating a single, consistent flow for any product type or fulfillment channel. This streamlined design made the experience easier for associates to learn, faster to navigate, and simpler to scale.
We reduced more than 200 scattered feature screens into three core templates - Product Search, Product details, and Cart - creating a single, consistent flow for any product type or fulfillment channel. This streamlined design made the experience easier for associates to learn, faster to navigate, and simpler to scale.
Design and Execution
Design and Execution
Consolidated multiple catalog and product type views into a single, adaptable Product List Page that surfaces key details at a glance.
Consolidated multiple catalog and product type views into a single, adaptable Product List Page that surfaces key details at a glance.
Prioritized the most critical details and streamlined interactions so associates can quickly find and add items in just a few taps, regardless of product type.
Prioritized the most critical details and streamlined interactions so associates can quickly find and add items in just a few taps, regardless of product type.
Modular Product Info Page that adapts to any product, surfacing essentials up front while keeping deeper details available on demand.
Modular Product Info Page that adapts to any product, surfacing essentials up front while keeping deeper details available on demand.
Supports marketplace view when multiple buying options are available.
Supports marketplace view when multiple buying options are available.
Simplifies dense product information into a clear, scannable experience on mobile.
Simplifies dense product information into a clear, scannable experience on mobile.
The cart balances simplicity with depth by keeping powerful features and detailed information accessible without overwhelming the user.
The cart balances simplicity with depth by keeping powerful features and detailed information accessible without overwhelming the user.
A reusable customer module informed by research and built for scale.
A reusable customer module informed by research and built for scale.
Price adjustment tools with built in manager approval for large markdowns, enabling faster resolutions at the point of sale.
Price adjustment tools with built in manager approval for large markdowns, enabling faster resolutions at the point of sale.
Associates manage several quotes at once, and the Recent Activity drawer makes switching between them fast and seamless.
Associates manage several quotes at once, and the Recent Activity drawer makes switching between them fast and seamless.
Impact
Impact
The new platform established a unified foundation for selling and order management across Home Depot, designed to replace decades of disconnected tools with a scalable, modern experience. It now processes more than $24B annually and underpins the company’s enterprise architecture for future software development.
The new platform established a unified foundation for selling and order management across Home Depot, designed to replace decades of disconnected tools with a scalable, modern experience. It now processes more than $24B annually and underpins the company’s enterprise architecture for future software development.