Staples
Staples
Staples
Explainer Videos
Explainer Videos
Explainer Videos
Staples needed a fast, effective way to communicate complex credit card benefits to both business and retail customers.
With a tight timeline, I created a cohesive visual language that aligned with Staples’ brand and made key account benefits easy to understand.
This work focused on using motion to simplify complex ideas and present them in a way that’s easy to follow.
Staples needed a fast, effective way to communicate complex credit card benefits to both business and retail customers.
With a tight timeline, I created a cohesive visual language that aligned with Staples’ brand and made key account benefits easy to understand.
This work focused on using motion to simplify complex ideas and present them in a way that’s easy to follow.
Staples needed a fast, effective way to communicate complex credit card benefits to both business and retail customers.
With a tight timeline, I created a cohesive visual language that aligned with Staples’ brand and made key account benefits easy to understand.
This work focused on using motion to simplify complex ideas and present them in a way that’s easy to follow.
Approach
Approach
The production had to be quick, efficient, and scalable. I developed a minimalist animation system that maintained brand consistency while providing visual clarity around benefits.
The production had to be quick, efficient, and scalable. I developed a minimalist animation system that maintained brand consistency while providing visual clarity around benefits.
I personally handled every stage of production, from storyboarding with copywriters to sourcing voice talent, mixing audio, and animating in After Effects.
I personally handled every stage of production, from storyboarding with copywriters to sourcing voice talent, mixing audio, and animating in After Effects.
Clips of animations from one of the videos - scroll all the way down for a full video with sound.
Clips of animations from one of the videos - scroll all the way down for a full video with sound.
Impact
Impact
The six-video series bridged the gap between complex financial features and tangible business value. The visual language became a flexible framework, ensuring consistency while still allowing creative storytelling across the campaign.
The six-video series bridged the gap between complex financial features and tangible business value. The visual language became a flexible framework, ensuring consistency while still allowing creative storytelling across the campaign.