Staples
Staples
Staples
Credit Card
Explainer Videos
Credit Card
Explainer Videos
Credit Card
Explainer Videos
Staples needed a fast, effective way to communicate complex credit card benefits to both business and retail customers.
With a tight timeline, I created a cohesive visual language that set the tone for the campaign, aligned with Staples’ brand guidelines, and made key account benefits easy to understand.
Staples needed a fast, effective way to communicate complex credit card benefits to both business and retail customers.
With a tight timeline, I created a cohesive visual language that set the tone for the campaign, aligned with Staples’ brand guidelines, and made key account benefits easy to understand.
Staples needed a fast, effective way to communicate complex credit card benefits to both business and retail customers.
With a tight timeline, I created a cohesive visual language that set the tone for the campaign, aligned with Staples’ brand guidelines, and made key account benefits easy to understand.
Approach
Approach
The production had to be quick, efficient, and scalable. I developed a minimalist animation system that maintained brand consistency while providing visual clarity around benefits.
The production had to be quick, efficient, and scalable. I developed a minimalist animation system that maintained brand consistency while providing visual clarity around benefits.
I personally handled every stage of production, from storyboarding with copywriters to sourcing voice talent, mixing audio, and animating in After Effects.
I personally handled every stage of production, from storyboarding with copywriters to sourcing voice talent, mixing audio, and animating in After Effects.
Clips of animations from one of the videos - scroll all the way down for a full video with sound.
Clips of animations from one of the videos - scroll all the way down for a full video with sound.
Impact
Impact
The six-video series bridged the gap between complex financial features and tangible business value. The visual language became a flexible framework, ensuring consistency while still allowing creative storytelling across the campaign.
The six-video series bridged the gap between complex financial features and tangible business value. The visual language became a flexible framework, ensuring consistency while still allowing creative storytelling across the campaign.