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Social Planner AI

Social Planner AI

Social Planner AI

Planning events with friends usually gets stuck in endless group chat threads, where decisions stall and plans fall apart.


Social Planner introduces a conversational AI that actively guides the group, helping align on what to do, when to meet, and where to go, while handling the logistics needed to turn ideas into real plans.

Planning events with friends usually gets stuck in endless group chat threads, where decisions stall and plans fall apart.


Social Planner introduces a conversational AI that actively guides the group, helping align on what to do, when to meet, and where to go, while handling the logistics needed to turn ideas into real plans.

Planning events with friends usually gets stuck in endless group chat threads, where decisions stall and plans fall apart.


Social Planner introduces a conversational AI that actively guides the group, helping align on what to do, when to meet, and where to go, while handling the logistics needed to turn ideas into real plans.

The Problem

Planning with friends usually happens in group chats, where conversations drift and decisions are unclear.


Availability is hard to coordinate, preferences are scattered across messages, and no one is clearly driving the plan forward.


As a result, plans often stall or get abandoned before anything is actually booked.

The Idea

Instead of another planning tool, the idea was to introduce Hal, a conversational AI, directly into the discussion.


Hal actively participates, helping the group align on what to do, when to meet, and where to go, while handling the logistics in the background.

App Architecture

Before designing the interface, the structure needed to be clear. Social Planner organizes around five destinations, each with a distinct job, and two primary user journeys that the AI facilitates end to end.

Planning Flow

The planning flow is the core experience. A user starts a conversation, invites their group, and Hal takes it from there: checking calendars, surfacing options, collecting votes, and locking in the reservation.

The planning flow is the core experience. A user starts a conversation, invites their group, and Hal takes it from there: checking calendars, surfacing options, collecting votes, and locking in the reservation.

Day-of Flow

The day-of flow is simpler by design. Hal sends a reminder, the user taps in, checks the details, and coordinates any last-minute changes through the chat. The event closes out naturally once the date passes.

The day-of flow is simpler by design. Hal sends a reminder, the user taps in, checks the details, and coordinates any last-minute changes through the chat. The event closes out naturally once the date passes.

Home / Overview

The home screen surfaces active plans, pending decisions, and group activity in one place, making it easy to see what needs attention and jump back into planning.

Group Chat (core)

Planning happens directly in the conversation, with Hal actively participating to guide the group toward a decision. Hal asks questions, surfaces options, and helps align preferences without taking over the interaction.

Choosing Time

Hal surfaces options for both time and place directly in the conversation, making it easy for the group to compare and align. Everyone can see the same options and weigh in, so decisions happen naturally without the conversation getting stuck.

Choosing Place

Hal surfaces options for both time and place directly in the conversation, making it easy for the group to compare and align. Everyone can see the same options and weigh in, so decisions happen naturally without the conversation getting stuck.

Events Page

Once a decision is made, Hal turns it into a structured event that everyone can reference. The event brings together key details like time, location, participants, and status, so the plan stays clear and easy to follow. The event stays connected to the conversation, so the group can move seamlessly between discussion and the plan.

Once a decision is made, Hal turns it into a structured event that everyone can reference. The event brings together key details like time, location, participants, and status, so the plan stays clear and easy to follow. The event stays connected to the conversation, so the group can move seamlessly between discussion and the plan.

Managing Plans

The app provides a clear view of upcoming and past plans, making it easy to track activity across groups. Users can quickly revisit details, see updates, and stay connected to what’s happening without returning to the conversation.

The app provides a clear view of upcoming and past plans, making it easy to track activity across groups. Users can quickly revisit details, see updates, and stay connected to what’s happening without returning to the conversation.

Social Planner explores how AI can reduce coordination friction without replacing the human part of planning. It focuses on the points where plans typically break down, helping groups align on decisions and keep things moving. The goal is to support the process without disrupting how people naturally plan together.

Social Planner explores how AI can reduce coordination friction without replacing the human part of planning. It focuses on the points where plans typically break down, helping groups align on decisions and keep things moving. The goal is to support the process without disrupting how people naturally plan together.

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